HELLO, WORLD.

I’m Radu Florea

DIGITAL MARKETING SPECIALIST

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Profile

FULLNAME:
Florea Radu
EXPERIENCE:
4 Years Digital Marketing
10+ Years Web & Graphic Design
CONTACT:
hello@fatpixelstudio.com
Skype: raduflorea@yahoo.com

ABOUT ME

Web-savvy digital marketing specialist with proven achievements in planning and executing web, SEO, social and paid traffic campaigns.  

SKILLS

Affiliate marketing

Niche research, website creation, blogging, paid ads, testing, budget management

Email marketing

List management, optimization, deliverability, template design, A/B testing, GetResponse, Mailchimp, Mailwizz, Slip, Mailxpertise, Sendy, Sparkpost, Amazon SES

Lead generation

Landing page and squeeze page design, lead magnet creation, lead nurturing, follow up sequence, Facebook retargeting, conversion rate optimization, Kartra

SEO

Keyword research, link building, page optimization, rank tracking, Ahrefs, Long Tail Pro, Moz, Market Samurai

Traffic Acquisition

Facebook ads, Pay Per View (PPV), Zeropark, 50onred, Trafficvance, Display networks

Social Media Marketing

Increase brand awareness, Facebook, Pinterest, Instagram

Web Analytics

Google Analytics, Google Tag Manager, Facebook Analytics, Prosper 202, Vollum

WordPress

5 years experience, wordpress themes, speed optimization, hosting, domain registration

Web design

10 years experience, graphic design, user experience design, front-end developer, HTML5 + CSS3, Photoshop, Illustrator, 

WORK EXPERIENCE

DIGITAL MARKETING ASSISTANT

Location: Romania, Bali, Kuala Lumpur, Romania ( 2014 – Present )

  • Plan, design, develop and execute web, SEO and email campaigns according to the specific needs of the company
  • Ongoing task of scheduling daily, weekly and monthly large scale email campaigns using 5 marketing platforms
  • Create email funnels using Kartra
  • Improve email open rate and click through rate by crafting optimized subject lines and newsletter designs
  • Support different marketing projects and initiatives as required
  • Stay current with industry trends to maintain and update website and marketing content for competitive edge
  • Create daily, weekly, and seasonal reports on web, email communications and blog analytics
  • Format and publish new content
  • Document best practices and identifi opportunities based on web analytics
  • Performe on-going creative testing to maximize performance and implement results across marketing channels

AFFILIATE MARKETING

Oct 2014 – present

  • Designed, developed and executed various affiliate marketing projects in fashion niche   
  • Increased blog organic traffic by 53% through development and implementation of SEO initiatives, improved bounce rate from 85% to 41%
  • Email lead generation strategies using organic traffic with an average on-page conversion rate of 6%, generated 4100 email leads. 
  • Designed and optimized email landing pages for paid traffic, improved the conversion rate by 42% with Facebook Ads and by 35% with PPV traffic.  
  • Built affiliate marketing funnels and follow up sequences, lead nurturing
  • Designed and built social media presence through execution of well-placed strategies on Facebook, Pinterest and Instagram
  • Designed websites, newsletters, ads, banners, lead magnets

UI / UX DESIGN

Location: Romania

Various freelance projects for clients all over the world 2012-2014

Pentalog, a French multinational company  2010 – 2012

My Visual Listings, a Canadian multinational company   2008 – 2010

Zacusca Labs, a Romanian marketing agency 2005 – 2008

  • Analyzed marketing and user experience challenges and built on-brand design solutions that met measurable business goals and requirements
  • Branded and worked based on style guides
  • Bridged the design and production processes in order to deliver flawless output for our clients
  • Collaborated with cross-functional design, development, and business teams to ensure all aspects of user experience have been thought through and optimized
  • Contributed to group’s best practices for design
  • Created layered files and print and web production ready files
  • Created mock ups
  • Designed engaging content in support of product needs and marketing initiatives
  • Developed high level and/or detailed storyboards, mockups and prototypes to effectively communicate interaction and design ideas
  • Edited and formatted images for use on the web, in print, and in digital media
  • Presented design work to design teams, marketing teams, and executives for review and feedback
  • Created UI/UX catering to the client
  • Designed web UI/UX for mobile devices
  • Developed and maintained user-interface specifications and design patterns
  • Developed workflows and wireframes to effectively communicate interaction and design concepts

PORTFOLIO

scoala-familiei.ro – Website strategy, design

castlebreak.ro – Website strategy, design, Facebook page administrator

maigrirnaturellement.com – Design, landing pages, newsletters

youthmap.org – Website strategy, team managament, design, front-end

T&T Vet – Design, front-end

EDUCATION

Faculty of Management Spiru Haret

Graduated 2008

High School

Graduated 2004

UX / UI PORTFOLIO